Motivational Orientation and Brand Familiarity： Positive Emotions and Skepticism toward Online Advertising Using the English Language

Motivational Orientation and Brand Familiarity： Positive Emotions and Skepticism toward Online Advertising Using the English Language

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作者 Mei-Rong Alice Chen Sufen Chen Couchen Wu

机构地区 National Taiwan University of Science and Technology

出处《Journal of Literature and Art Studies》 2015年第4期282-300,共19页 文学与艺术研究（英文版）

关键词在线广告品牌形象英语情绪取向怀疑主义网络视频网络营销 motivation orientation, emotions, skepticism, brand familiarity, on-line advertising

参考文献70

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Journal of Literature and Art Studies

2015年第4期

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