黄石市中小企业电子商务发展现状研究

On Electronic Commerce of Small and Medium- sized Enterprise in Huangshi City

黄石市作为矿冶城市,由于受传统矿冶营销思维的影响,在现代市场营销特别是电子商务推进方面启动较晚,在电子商务发展迅速的今天,处于一种尴尬的局面,特别是中小企业电子商务的进程更显滞后。文章收集了大量的资料,分析了黄石市中小企业电子商务发展的现状,提出了改进措施与建议。

As a mining city, due to the influence of the traditional mining marketing thinking , Huangshi city is weak in the modern market marketing, especially e-commerce promotion consciousness.Currently, with the rapid development of e-commerce worldwide, Huangshi city started very late and its process of electron-ic commerce seriously lagged behind.After collecting a large amount of data, this paper analyzes electronic commerce development of Huangshi city and puts forwarded a series of improvement measures .