中国电视剧市场体系建设的政策分析与建议

Analysis and Suggestions of Chinese TV Series Market System Construction Policies

中国电视剧市场作为整个文化市场体系的重要组成部分,近年来在技术的推动下,其生产和播出数量位居世界第一。通过对1990年1月至2014年10月我国电视剧市场体系建设的各类政策进行收集分析,发现已有政策存在界定模糊、政策制定滞后和管理方式"一刀切"等问题,建议应注重政策的环境支持,完善电视剧发行市场的相关政策,通过政策引导,提高观众媒介素养,促进整个产业良性发展。

The TV market series of China, as an important component of the whole cultural market system, its production and broadcast of quantity ranks the first place in the world under the promotion of technology in recent years. Gathering and analyzing all kinds of policies of Chinese TV series market system form January of 1990 to October of 2014, it is found that there are many problems such asvague policy definition policy-making lag and rigid uniformity policy management, which have become the bottleneck of the development of Chinese TV series market. In order to promote the development of the whole TV series industry, it should pay more attention to the policy environment support, improve and perfect relevant distribution policies of TV series, guide and deepen the audience media literacy.