联结与相异——共词分析视角下我国大型图书出版集团内部格局研究

Junction and Diversity: Research on the Inner Structure of Chinese Large Publishing Groups Based on Co-word Analysis

以我国12家大型图书出版集团作为研究对象,提取集团名称在百度搜索引擎两两共现的结果组成共词矩阵,进而运用Web共词分析法进行聚类和社会网络分析。结果揭示出:在连结层面上,我国大型图书出版集团资源整合的重点正由内部向外部转变,对外交流则通过近域和跨域两种不同拓展路径实现;在相异层面上,集团之间的网络影响力有较大差异,与地域无关也并非完全由各自的经济规模决定,经济规模较小的出版集团也存在赶超的契机。

With 12 Chinese large publishing groups and co-word analysis, the result indicates two important directions： one is Chinese large publishing groups＇ resources integration is changing from the insidet out and there are two ways to achieve the aim, another is although the gap of those groups＇ web influence differs greatly, this is yet a chance for laggards to catch up then surpass the Tops,