我国农村报刊发展策略研究——借鉴日本报刊发行经验

Study on the Development Strategy of Chinese Countryside Publication

我国拥有较多的农村人口,农村报刊市场前景无限,但近些年来,我国农村报刊市场却在不断边缘化,被大众媒体忽视。分析现有农村媒介环境,梳理当下农村报刊市场的现状借鉴日本报刊的编辑发行经验,从阅读习惯、报刊内容以及发行方式等方面改善我国农村地区报刊市场的发展状况。

With large rural population in our country, rural newspaper market prospect, however, in recent years, our country rural newspaper market is in constant marginalization, ignored by the mass media. Analyzes of the existing rural medium environment, points out that the status of rural newspaper market, learning from Japan＇ s experience in newspaper editor of the issue, from the habitting of reading, newspaper content as well as the distribution and other related aspects to improve China＇ s newspaper market in rural areas.