1928年的民国出版业概观——以《申报》书业广告为视角

Overview of the Publishing Industry of the Period of Republic of China in 1928

民国时期出版业经历了十年繁荣期,1928年正处于这十年的开端。通过对《申报》1928年所刊登的出版广告数据的统计,本文在出版广告的主体、对象、重点三个层面分别作横向和纵向维度的对比分析,进而总结了1928年出版业发展的主要特点。

Publishing in the Republic of China had a boom for ten years, of which 1928 is the beginning. With the statistics of advertisements published in Shun Pao in 1928, this paper has comparatively analyzed on the basis of the subject, the object and the focus of advertisements from the honrizontal and Iogitudinal point. Further, the main features of publishing in 1928 are summarized.