高校学生社团组织宣传工作创新探析

On Innovation of the Propaganda Work of Students' Association in University

高校学生社团组织宣传工作是开展学生思想政治教育工作的重要渠道,也是强化校园主流文化引领性的重要手段。当前高校学生社团宣传工作必须结合新媒体时代发展的趋势,探索社团宣传工作的规律和途径,创新发展高校社团宣传内容与阵地,突破传统宣传格局、完善宣传工作机制方法,实现高校社团宣传工作新旧模式的战略整合。

The propaganda work of students＇ association in university is not only an important way to develop students＇ ideological and political education, but also an important means to strengthen the leadership of the campus mainstream culture. Nowadays, the propaganda work of students＇ association should combine with the trend of the new media era development, explore the laws and ways of the propaganda work of students＇association. It also can create the contents and positions of the propaganda work, break the traditional pattern and improve the methods of the propaganda work, so as to realize the strategic integration of old and new models of the propaganda work of students＇association in university.