企业社会责任:纷繁的动因和多样的结果

Corporate Social Responsibility:Complicated causes and various outcomes

近年来,企业社会责任运动加速发展,有关企业社会责任的研究随之不断涌现,企业社会责任的动因以及企业社会责任行动的结果始终是研究的热点。本研究以2010年以后的文献为主,梳理了国内外学者研究企业社会责任的外部推动力量和内部促进因素,探讨企业社会责任行动与公司财务绩效、消费者购买意愿、员工满意度等的关系的相关成果。分析得出,未来企业社会责任研究应当进一步细化企业社会责任行动的分析情景,关注企业社会责任对社会、环境的切实影响,深化企业如何更好履行社会责任的研究,同时探究企业不负责任行为的动因和结果。

In recent years,with the rapid development of corporate social responsibility(CSR),there has been a steady flow of literatures in this area.Based on literatures in and after 2010,this paper tries to review the literatures in the field on external and internal incentive of CSR.It also explores the relationship between CSR and financial performance,purchase intention of customers and employee satisfaction.The emphasis of the paper should be imposed on four categories as follows:(1) the special situation of CSR activities;(2) the CSR influence on society and environment;(3) the way to fulfill CSR successfully;(4) the causes and outcomes of corporate social irresponsibility(CSI).