建设项目策划策略与实践——以成都彭州·中国家纺商贸城概念规划为例

Project Programming And Practice: Conceptual Planning Of Pengzhou-China Home Textile Business City, Chengdu

随着社会的多元发展,项目策划在城乡规划实践中发挥着越来越重要的作用。成都彭州·中国家纺商贸城概念规划引入项目策划体系,从宏观、中观和微观层面对规划做了全方位的深入分析,通过准确定位、整合资源,构建家纺全产业链,促进传统家纺产业升级转型,带动区域经济发展,实现彭州城乡一体化发展,使园区成为城市有机生长的新区域和新亮点。

Project programming is playing an important role in urban rural planning. The conceptual planning of Pengzhou=China home textile business city introduces project programming system, makes in-depth analysis at macro, intermediate, and micro scales. By integration-industrial chain＂ technical route, the plan promotes home textile industrial upgrade and transition and regional economic growth, and integrates urban-rural development.