首饰设计中的情感互动因素

Interactive Emotional Factors in Jewellery Design

随着生活节奏日益加快,情感首饰需求日益凸显。与理性首饰相比,情感首饰的发展已经慢慢成为流行趋势之一,卡通形象的童趣饰品、可散发香水的功能性首饰也受到越来越多消费者的喜爱,产品纯粹的情感互动功能越来越突出。幽默、夸张、比喻、联想等引发情感互动的手法越来越被首饰设计人员采纳,也愈发被消费者追捧。增加首饰的情感互动力成为了首饰行业销售的重要手段之一,因此运用情感互动因素来激发首饰消费者情感上的共鸣,刺激购买,进而促成消费行为是现代首饰设计行业发展一个新的出发点。通过阐述情感首饰的概念和时代背景,分析情感互动功能的演化,论述了现代首饰设计的情感互动因素以及情感首饰设计应遵循的一般原则。

With the rapid growth of our life rhythm, the need of emotional jewellery is in- creasing. Comparing with the rational jewellery, the emotional jewellery gradually becomes a new trend and popular among people. The function of pure emotional interaction has occupied a prominent position by degrees. Different kinds of emotional jewellery, such as childlike interest jewellery with cartoon images and multi-functional jewellery that can emit fragrance, become the first choice to consumers. The techniques of humor, hyperbole, comparison （imagery） and association of ideas that can generate the interaction of emotion are more and more adopted by designers and favored by consumers. The interaction of emotion becomes one of the important means in jewellery sale. So the application of the emotional jewellery to inspire the emotional echoes with consumers and stir up purchasing desire and finally to make the sell become a new stand in modern designing profession. This passage concludes a new usage of interactive emotional factors in modern jewellery design through elaborating the concept, era backgrounds, and evolvement.