“侨福芳草地”的商业经营逻辑

OPERATION LOGIC OF BEIJING PARKVIEW GREEN

当我们打开中国著名的商业购物评论网站大众点评网,点击北京综合购物中心页面,选择按照产品最佳、人气最佳和环境最佳三个指标进行排名时,可以发现有一个商场,在产品最佳和环境最佳两个指标排名第一.在人气指标排名第二——它就是大名鼎鼎的"侨福芳草地"。我们简要做一下统计,在大众点评网北京地区榜上有名的共有750家大小不一的商场。在如此激烈的竞争环境中,"侨福芳草地"凭借什么能脱颖而出?2014年10月24日.《房地产观察家》的创始人和执笔人邹毅对侨福芳草地主要运营者香港侨福建设集团主席黄建华先生进行了专访。探讨他以什么样的经营理念,何种经营策略,以一个从未经营过购物中心的跨界经营者的角色,使"侨福芳草地"颠覆了传统购物中心的激烈竟争格局,在中国超级大城市北京获得了冠军,成为全行业最为关注的焦点项目?

When you open dianping.com,one of the most popular online shopping comment websites in China,and click the rank of Beijing shopping centers based on the three parameters:product,popularity and environment,you will find one which is listed as the top in products and environment as well as the second in popularity.It is the famous Parkview Green FangCaoDi.After a guick calculation,there are around 750 shopping malls of different sizes in Beijing listed in Dianping.com.Under such intense competition,what makes Parkview Green stand out with such prominence? Oct 24 2014,Zou Yi,the founder and writer of Retail Estate Observer.interviewed Mr.George Wong,the president of Parkview Group,which is the current main operator of Parkview Green FangCaoDi.In the interview,we tried to explore the operation philosophy and strategies he applied as a cross-border operator who has no experience in managing a shopping center before.It is the philosophy and the strategies that helped the Parkview Green FangCaoDi subvert the fierce competition pattern between traditional shopping centers and become the most attractive project in the megacity of Beijing.