摘要
媒介融合大潮催生了"视频网站"这一新兴媒体的出现,经过近十年的发展和竞争,胜出的各大视频网站已日趋理性和规范。媒体竞争时代"内容"为王,谁能在内容上制胜,谁就能抢占下一个收视高地。因此,差异化竞争下的品牌创建,PGC专业化内容生产以及网络终端的内容开发是未来视频网站的生产策略。
Media integration tide has given rise to the emergence of new media,video website. After nearly 10 years of development and competition,the winners of video website have increasingly been rational and canonical. In the era of media competition ,content is the king. Anyone who can win in the content will take over the next rating highland. Therefore,the brand creation under the differentiation competition, content production of PGC specialization and content development of the network terminal are the production strategies of the future video website.
出处
《江苏开放大学学报》
2015年第2期72-75,82,共5页
Journal of Jiangsu Radio & Television University
基金
2014年度江苏省高校哲学社会科学研究基金指导项目"媒介融合背景下的视频网站生产策略研究"(2014SJD241)
2014年江苏开放大学开放教育教学改革一般课题"软件创作类网络课程‘微视频’学习资源的编制与开发"(KFJG-YB-2014009)
关键词
视频网站
内容生产
差异化竞争
品牌化
video website
content production
differentiation competition
branding
