营销学视角下的中国国家图书馆“微”服务

The Micro Service of NLC(National Library of China)under the Marketing Perspective

基于营销学视角,阐述了图书馆"微"服务兴起的必要性以及运用营销推广的可行性,并以中国国家图书馆的"微"服务为例,简要介绍了其发展概况和推广效果,重点探讨了目前已经应用的营销推广方法和未来发展策略,以期为今后图书馆"微"服务的营销推广提供依据和借鉴。

Based on the marketing perspective, this paper expounds the necessity of the rise of library＇ s micro service and the feasibility of applying the marketing promotion, and taking the micro service of NLC as an example, briefly introduces its development situation and the promotion effect, and mainly discusses the marketing promotion methods that have currently used and the future development strategies in order to provide basis and reference for library＇ s future micro service.