信息、感知和缘分视角下的心理距离研究述评与展望

A Literature Review of Psychic Distance from Information Flow,Perception and Yuanfen Perspectives and Prospects

目前,关于国际商务领域心理距离的研究主要有三大视角:信息流动视角、主观感知视角和缘分视角。本文通过梳理国内外相关文献,阐明了这些视角的主要观点、相互联系和区别。并且,由于研究情境不同,研究视角相应不同,心理距离的定义内涵等方面也随之存在差异,因此,本文从这些视角入手,系统评述、分析和总结了心理距离的定义内涵、构成维度、测量方法、对称性和悖论等。最后,结合现有研究的不足,本文提出了心理距离的未来研究方向。

At present, there are three broad perspectives of psychic distance research in international business field, namely information flow perspective, perception perspective, and yuanfen perspective. Through a review of literature at home and abroad,this paper elaborates main views, interaction and differences of these three perspectives. Furthermore, owing to different research contexts and perspectives, many aspects like the connotation of psychic dis- tance also vary. Therefore, focusing on these research perspectives,it makes a systematic lit- erature review of the definition, composition dimensions, measurement, asymmetry and para- dox of psychic distance. Finally, it points out future directions in psychic distance research based on the shortcomings of existing research.