企业营销管理的可行性方法探析

Feasibility Analysis on Enterprise Marketing Management

随着我国社会经济的发展,企业应该要制定出比较科学的营销管理方案,这样才能够达到管理目标,提升企业的市场竞争力.企业在制定营销管理方案时应该要结合自身的特点来进行,尤其是在当前市场竞争激烈的状态下,企业要从消费者心理出发,将自身产品价值理念传达给消费者,从而赢得更好的发展空间.从企业营销管理的重要性角度进行分析,找到企业营销管理中存在的问题,并制定出科学的营销管理方法,从而扩大企业的产品销售量,提高企业的发展水平.

With the development of society and economy,companies should develop a more scientific mar-keting management solutions to achieve management objectives,and enhance their market competitiveness. In this paper,from the perspective of importance of enterprise marketing management,the author finds out the problem in enterprise marketing management,and develop scientific marketing management strategies. To expand the company＇s product sales and improve the level of development of enterprises.