中外企业不同推崇策略对企业绩效影响的实证研究被引量：2

An Empirical Study about Impact of Promoting Strategies on Firms Performance Between Chinese and Western Enterprises

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摘要以116家中国企业和80家外资企业为研究样本,探讨了中外企业不同推崇策略对企业绩效的影响以及企业创新能力和大环境社会信任度的中介调节效应。研究结论有助于理解中外企业推崇策略选择机制以及推崇策略对企业绩效产生作用的传导机制和该机制起作用的边界条件,对企业有效管理实践具有重要的意义。 This paper takes 116 Chinese enterprises and 80 foreign companies as research samples, discusses the influence of promoting strategy between Chinese and foreign enterprises on business performance, the mediated moderating effect of enterprise innovation ability and the environment of social trust. Research conclusion is conducive to understanding the selection mechanism of promoting strategy between Chinese and foreign enterprises, the transmission mechanism of promoting policy on business performance and the acting boundary condition of the mechanism, is also of great significance to the effective management of the enterprise practice.

作者杨皖苏杨善林

机构地区合肥工业大学管理学院

出处《中国软科学》 CSSCI 北大核心 2015年第4期95-107,共13页 China Soft Science

基金中央高校基本科研业务费专项资金项目(2012HGZY0034) 国家自然科学基金重点项目(71131002)

关键词关系导向品牌导向大环境社会信任度企业创新能力短期绩效长期绩效 guanxi orientation brand orientation the environment of social trust enterprise innovation ability short-term performance long-term performance

分类号 F270 [经济管理—企业管理]

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