“体验经济”下北京路传统步行街的更新初探

A Preliminary Study on the Renewal of the Traditional Pedestrian Street of Beijing Road under“Experience Economy”

体验经济来临。面对新的经济形势与新的商圈挑战，囿于原本的商业环境，北京路传统商业街的体验发展存在明显不足。本文通过提出体验经济下北京路步行街体验发展的要素，就北京路街区的体验发展提出了建议与看法。

Experience economy is coming. Facing the new ec-onomic situation and new chal enge, due to the original busi-ness environment, the traditional commercial street of Beijing road is apparently developing insufficiently. This paper puts the development factors of Pedestrian Street of Beijing Road under experience economy, and puts forward suggestions and opinions on the experiential development of streets of Beijing road.