当下微电影发展的考察与思辨

Investigation and Analysis of the Development of Contemporary Micro Film

微电影产生于网络新媒体时代的商业需求和互动交流需要,无论是设置设备的数字化、创作的平民草根化、传播的迅捷化与观赏评价的自由性,都造就了微电影的大发展状态。本文着力于探寻其成长历史,分析其特征,并对其存在的问题以及如何进一步加强对网络微电影的引导与管理进行了阐述。

Micro film grows out of the commercial demands and interactive communication needs of new media of the internet. The digitalization of setting and equipment, creating group, fast transmission and freedom of appreciation and criticism all together brings up the grand development situation of micro film. This paper explores its history and analyzes its features, and expounds upon how to further strengthen the guidance and management of internet micro film.