共同创造价值理论下的客户关系管理分析
摘要
客户关系管理,即以客户为中心。共同创造价值更是以客户为中心,成员间相互合作交流,共同创造价值。企业的客户关系管理重点已经转向于客户的共同创造管理。本文就共同创造价值理论下的客户关系管理加以分析。
二级参考文献25
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