摘要
2000年是中国电子商务的高速发展期，无论是从数量上，还是从经营思路上，都可谓层出不穷。当然经营效果也大相径庭。结合实际生活中的例子，本文拟从传播学的角度出发，划分电子商务中的传者受者和媒介等角色，指出各自所处的优势和劣势；并试图在各个“角色”所处小环境和整个中国乃至整个世界经济环境中，找出一条有利于中国电子商务良性发展的道路。
The millennium witnesses the drastic booming of the China's E-Commerce. Considered from quantity and the thoughts of operation, the activities of E-business are emerging one after another. Of course, their results vary. With examples, the paper from the points of view of communications divides the roles as conveyors, receptors and media and analyses advantages and disadvantages of each part. In addition, the paper tries to find some ways favorable to the development of E-business in China from the point of each role's specific environment and the economic environment of China and the whole world.
出处
《中国矿业大学学报（社会科学版）》
2000年第4期94-98,共5页
Journal of China University of Mining & Technology(Social Sciences)
关键词
电子商务
传者
受者
传媒
E-Business
conveyor
receptor
medium
