微时代、微武术——微信时代武术传播探析

Micro Era, Micro Wushu——An Analysis of Wushu Spread in Wechat Era

目前武术在微信平台中存在着诸多问题:空壳号多;缺乏官方权威微信号;没有外文版微信号;信息推送模式单调、内容庞杂、缺乏菜单树功能。针对微武术发展面临的信息发布的随意性而导致的信息真伪难辨和在微化的过程中的艰难选择等问题,提出构建权威、优质微信号;完善信息推送模式、丰富菜单栏功能;及时更新账号内容、注重信息内容的精简性;开放优质武术微信平台;建立武术微信群、微社区;注重群友的互动与交流等对策。

This paper analyzes the current situation that lack of official and English Wechat, pushing information mode is monotonous, content is complex, no menu function and so on. According to the problems of indistinguishable real and fake information resulted from random releasing and difficult choices in micro process in micro-wushu development, the writer puts forward corresponding suggestions, such as constructing authentic and high-quality wechat, improving the information releasing mode, and enriching menu bar function. Besides, updating the account content in time, focusing on the simplify of information contents, opening high-quality wushu wechat platform, building wushu wechat group or communities, focusing on interaction and communication among the members can also help wushu with better surviving and development space in micro-era.