基于闽南文化的厦漳泉旅游形象识别系统构建研究

A Research on Constructions of Xiamen-Zhangzhou-Quanzhou Tourist Image Identity System Based on Minnan Culture

地处海峡西岸的厦门、漳州、泉州三市地缘相近,文脉同源,经脉相连.以闽南文化为立足点,整合厦漳泉三地的旅游文化资源,对厦漳泉旅游进行形象定位,并从地缘识别、人文识别、理念识别、行为识别以及视觉识别五个层次,构建具有闽南文化特色的旅游形象识别系统,旨在为打造闽南旅游品牌,提高闽南区域旅游竞争力,促进海峡两岸经济文化交流,推动海西经济文化区建设,提供良好基础.

XZQ （XZQ stands for Xiamen,Zhangzhou,Quanzhou）,located in the west side of the Straits,have geographical relationship,same culture and connected economy. Based on Minnan culture,this paper integrates the tourist and cultural resources of these three cities,designs the tourist positions of XZQ,and studies the tourist image identity system which contains geographic identity,culture identity,mind identity,behavior identity and visual identity. All these are foundations for building Minnan tourism brand,improving Minnan tourist competitiveness,promoting economic and culture communications of both sides of the Taiwan Straits,and advancing the construction of West-strait economic culture zone.