“昆仑决”营销策略对创新传统体育赛事市场化的启示

Inspiration of “Kunlun Fight”marketing strategy to innovative market-oriented traditional sports events

通过对中国职业搏击赛事的梳理,从起步到发展再到如今与世界职业搏击赛事接轨,仅仅经历了短短的数十年。而2014年年初,引领中国职业搏击产业发展,兼具中国职业搏击运动划时代作用的本土搏击赛事"昆仑决"正式上线,一举问鼎国内职业搏击市场的最高地,谱写了中国职业市场新的历史。通过分析该赛事的营销策略,全面梳理职业搏击发展新动向、新趋势,从而为创新传统体育赛事市场化提供成功的案例指导。

This study has combed the development of Chinese professional fighting event, ranging from the debut to now becoming world -class professional fighting event,which has cost only a short period of decades.And in early 201 4,Chinese local fighting tournament＆quot;Kunlun Fight＆quot;,which is China＇s leading professional wrestling industry with epoch-making role,formally launched,having access to the top domestic professional fighting market and writing a new history of Chinese traditional sports market -oriented.Therefore,this paper analyzes the tournament＇s marketing strategy and the new trend of professional fighting so as to provide guidance for market innovation of traditional sports.