浅析海洋文化与服装产业的融合——以广东省为例

An Analysis of Integration of Marine Culture and Fashion Industry——A Case Study of Guangdong Province

海洋文化产业是海洋经济的重要组成部分,以其特有的海洋经济与文化相融合的双重属性,显现出巨大的发展潜力。以广东省为例,在分析海洋文化和服装产业发展的现实意义和发展现状的基础上,提出广东服装产业需提高文化内涵,树立品牌意识,建立与广东海洋文化相适应的服装产业发展模式。

As an important part of marine economy, marine cultural industry has dual attributes of integration of marine economy and culture, which presents great development potentials. With Guangdong Province as a case study, and on the basis of analysis of practical significance and development status of marine culture and fashion industry, the article argues that Guangdong fashion industry should call for improvement of cuhural connotation, development of brand awareness and establishment of fashion industry development patterns in line with Guang- dong marine culture.