“十三五”旅游消费理念和方式的趋势研究

Research on the Trend of Tourism Consumption Concept and Modes in the 13^(th) Five-Year Plan

体验经济时代和移动互联消费终端的便捷化,以及80年代、90年代出生的消费群体的新兴,使得中国旅游消费市场呈现新景象。国民旅游消费理念显现出多元快变的八大特征,旅游消费行为方式也将呈现出八大发展趋势。把握旅游消费理念和消费方式的新趋势,对中国"十三五"旅游业发展有着重要的意义,政府、市场、行业组织应积极响应,综合使用政策、行政和市场手段,使中国旅游消费与供求趋向均衡状态。

Experience Economy era, mobile internet consumption terminal facilitation and the rise of the post- 1980s and 1990s-generation consumer groups contributes to a new scene of China＇s tourism consumption market. People＇s tourism consumption concept presents eight characteristics of diversity and rapid changes. Tourism con- sumption behaviors presents eight development trends. A good mastery of tourism consumption concept and modes is of great significance for China＇s 13th Five-Year Plan tourism development. The governments, markets, industrial organizations should make active responses, make comprehensive use of policy, administrative and market means so that China＇s tourism consumption, supply and demand tend to be growing in a balance way.