广西民族文化产业发展中的战略创新

On Strategic Innovation in the Ethnic Cultural Industry Development in Guangxi

广西有着丰富的民族文化资源,但是文化产业规模仍旧较小。要使民族文化产业发展壮大,就需要积极地进行战略创新。结合广西的民族文化资源特征,对广西民族文化产业的创新战略,包括对差别化品牌战略、主体培育与社会网络的缔结战略、产业聚集和海外市场的渠道开拓战略等进行探讨,提出创建地区民族文化品牌,文化产业的主体培育和社会网络战略等对策。

Guangxi is the province with rich ethnic cultural resources, but small-scale industry growth and development calls for us to carry on strategic innovation. Integrati cultural industry. Cultural ng Guangxi ethnic culture resources characteristics and social network theory, the article takes up discussions on innovation strategies for Guangxi ethnic cultural industry including differentiation brand strategy, subject cultivation and social networks strategy, industrial agglomeration and overseas market channel development strategy, etc, and subsequently presents corresponding strategies for regional ethnic cultural brand innovation, subject cultivation and soicial network strategy.