摘要
在健康传播领域,微信公众账号正在以全新传播方式提供丰富、快捷的信息和服务。在激烈竞争局势下,健康类微信公众账号如何优化其影响力值得探究。本文从当下健康类微信公众号的运营状况出发,分析了如何遵循搜索排序规则优化用户入口、应用微信公众平台数据分析自身影响力,以及新媒体排行榜的量化指标在影响力评价体系中的作用。
In the field of health propagation,WeChat official account is providing abundant and convenient information as well as services for the public in a brand new way. How to optimize health WeChat official account influence deserves to study further in the face of a fierce competition situation. Starting with the health WeChat official accounts’ operating performances currently,this article analyses how to observe the Search Ranking Rules in order to optimize the user entry,how to apply WeChat official platform data anal-ysis to estimate its own impact and also the role the quantitative index of new media ranking list has played in the evaluation system of influence.
出处
《中国传媒大学学报（自然科学版）》
2015年第2期58-63,共6页
Journal of Communication University of China：Science and Technology
关键词
健康类
微信公众号
影响力优化
health
WeChat official account
influence optimization
