关于舟山农渔家乐网络营销的调查报告

The Survey Report on Network Marketing of Zhoushan Fishing Resorts

文章对舟山农渔家乐网络营销进行调查,调查发现开展网络营销的农渔家乐数量仅占1/3,而50%以上运用网络营销的农渔家乐经营户认为效果良好,农渔家乐开展网络营销具有广阔的前途。文章对舟山农渔家乐网络营销的现状进行分析,分析经营者缺乏网络营销意识,网络营销的资金投入较少,专业的网络营销人才比较缺。

The article makes a survey on the network marketing of Zhoushan fishing resorts. The survey reveals that there is only one third of fishing resorts with network marketing, among which more than 50% operators find it ef- fective with a wide prospect. The article also analyzes the current status of network marketing of Zhoushan fishing re- sorts, pointing out that operators lack network marketing awareness, little fund invested in network marketing, with few professional network marketing talents.