中俄跨文化商务沟通中的文化认同研究

经济全球化时代下,跨文化商务沟通中不断出现沟通障碍。本文从宗教,伟人效应、政权和衣食住行方面探讨中俄跨文化沟通中的文化认同,尝试用加强文化认同的方法解决文化差异造成的沟通障碍。

In the era of economic globalization,communication barriers occurs frequently in the intercultural busi- ness communication. This paper discuss the cultural identity from four aspects,religion,great effect,political power and basic necessities of life,in the intercultural business communication between China and Russia, and try to apply the cultural identity methodology to eliminate barriers in the business communication.