略谈标志创作构思和创作中的构成安排

On Artistic Composition of Logos and Component Arrangementin their Creation

标志的创作构思是标志设计中的重要环节,也是最终决定其定位、形象的关键的一环。构思的成熟与否直接关系着标志的成败;其创作中的构成安排也从其形的大小、张力、节奏和韵律等决定着标志的最终形象。

Artistic composition of logos is the initial step of log design and determines cruciall the orientation and image of logos. The maturity of the composition indicates whether the logo is a success or a failure Comonent arrange also decides the final image of a logo through the size, tension,rhythm and metre of the components