社会化媒体中的新闻深描

News Thick Description of Social Media

在格尔茨深描概念的基础上提出了新闻深描的概念,意指特定新闻事件传播过程中诸多新闻受众对新闻的再传播及再传播过程中多样的解释所汇合形成新闻意义的过程和结果。新闻学中"深描"的主体是指没有组织的、阅读新闻并对新闻发表意见或提供新材料的受众,客体是媒体发布的新闻,本体是指不确定受众对新闻解释的过程和结果。社会化媒体新闻深描主要表现在三个方面:一是受者转化为传者并对特定的新闻进行分享和阐释,二是在受者转化为传者的过程中所出现的共同目标,三是从受者转化而来的传者创造着新闻的文化性意义和群体性意义。发生在社会化媒体上的"群体互动"是对大众媒体"主席台发言"的淬炼。深描揭示了清晰的新闻事件在传播中变得嘈杂和混乱的缘由。

We propose the concept of news thick description based on the Clifford Geertz＇s concept of thick description, which means numerous audiences＇ retransmission of the news events as well as the process and results of the news significance formed by many explanations of retransmitted news in the communication process of specific news events. The subject of the thick description in journalism is the disorganizated audience who read and comment on news or provide the new materials; while the object is the news released by the news media. And the noumenon is the process and results of the uncertain audience＇s interpretation of news. The news thick description of social media mainly displays in three as- pects. The first is that the recipients transform into the communicators, sharing and interpreting the particular news; The second is the common goal occurring in the process of the recipients transforming into communicators; The third is that communicators transforming from the recipients create the cultur- al significance and group significance of journalism. Group interaction happening in social media is the temper of ＂The rostrum speech＂ of mass media. The thick description reveals the reason why the clear news events become noisy and chaotic when they are spreading.