电子竞技系列赛的成功给体育众筹带来的启示

The Success of Electronic Sports and Its Enlightenment to Sports Crowd-funding

运用文献资料等方法,对国内外成功的电子竞技赛事众筹资金方式进行研究.电子竞技赛事通过承诺玩家、赋予玩家高度选择权并以差异化回报的方式,给传统体育领域众筹一定的启示:体育众筹要给予众筹者一定的回报;要吸引观众积极参与;要充分利用体育明星的粉丝效应;要打造优势服务平台;要适时立法,加强监管.

This paper makes a research on the ways of crowd - funding in the successful electronic sports events both at home and abroad by means of document literature, etc. Electronic sports events have brought some enlightenment to the crowd- funding in the traditional sports fields in the way of dif- ferentiating return by promising game players to be given high options. Sports crowd - funding should take the following measures, give crowd - funders certain return, attract the spectators＇ active involve- ment, make use of the fan effects of sports stars, forge superior service platform; make laws at the proper time and strengthen supervision.