国内外网络消费行为研究综述与评析

Review on the Online Consumption Behavior Study from Home and Abroad

本文采用网络消费行为的主题词分别检索了Web of Science以及中国知网中与网络消费行为相关的研究文献,从文献的年代分布、研究起源、理论研究、实践研究角度分析了国内、国外网络消费行为的研究情况,最后对比了国内外在网络消费行为方面研究的差异并总结得出了未来网络消费行为研究的两个趋势。

This paper used the topic sentences about the online consumer behavior to retrieve the relevant papers on the Web of Science and CNKI. Then it analyzed all these papers from the perspective of years of the documents, origin of the studies, theoretical studies, empirical studies. After comparing the analytical results from home and abroad, this paper gave the differences between them, and came to the conclusion about the future study.