摘要
文化商品化对民族文化传承的影响是民族旅游地可持续发展需要关注的重要问题。以贵州小黄村侗族大歌为例,通过田野调查探讨侗歌的商品化对侗歌传承的影响,发现小黄侗族大歌的商品化过程包含了文化资源的品牌化和商品化两个阶段。商品化过程中含有异地文化商品化和本地文化商品化两种形式,二者都推进了侗族大歌的传承:本地文化商品化主要体现为表演队、侗歌表演的出现,他们从多方面推进了民族文化的传承;以侗歌产品在异地的展演以及打(文艺)工等方式为主的侗歌文化的异地商品化则提升了小黄侗族大歌的知名度,增加了外界对小黄侗歌的关注,增强了村民自豪感,促进了侗歌的社区传承意愿。
The influence of culture commercialization on ethnic culture inheritance is an important issue of sustainable development in ethnic tourism areas. This study chooses Kam Grand Chorus of Xiaohuang Dong Village,Guizhou province,as an example,and discusses the impact of culture commercialization on the inheritance of the Grand Chorus through fieldwork. The study found that the culture commercialization process of Kam Grand Chorus in Xiaohuang village involves two stages—— branding and commoditization of cultural resources. And there are two forms of commoditization,that is,off-site cultural commoditization and in- site cultural commoditization,both of which promote the inheritance of the Grand Chorus. On the one hand,in-site cultural commoditization occurs mainly in the form of performing choirs and Grand Chorus performances,which push on the inheritance of ethnic culture in many ways. On the other hand,off-site commercialization,including off-site performance and being migrant workers( some of them still work in choirs),increases the popularity of Xiaohuang Kam Grand Chorus,attracts more outside attention to it,strengthens villagers' sense of pride,and improves the willingness of Grand Chorus inheritance in the community.
出处
《华南师范大学学报(社会科学版)》
CSSCI
北大核心
2015年第2期73-82,190,共10页
Journal of South China Normal University:Social Science Edition
基金
国家自然科学基金"社区旅游发展过程中的社会空间再生产:跨学科视野下的多案例实证研究"(41171124/D010202)
关键词
文化商品化
文化传承
侗族大歌
民族旅游
小黄村
cultural commoditization
culture heritage
Dong Songs
ethnic tourism
Xiaohuang village