Web2.0时代下的旅游摄影与婺源旅游地形象研究——基于旅游摄影照片的内容分析

Research on the Tourist Photography and the Image of Wuyuan under the Web2.0 Era——Based on the Content Analysis of Travel Photographs

随着旅游摄影的普及与Web2.0技术的广泛应用,作为旅游目的地图像生产的旅游摄影活动,也必然与旅游地形象存在某种关联。基于这一背景,通过网络收集婺源官方宣传图片和旅游摄影图片,运用图片内容分析的方法对二者进行对比研究。研究发现,从内容属性上看,官方宣传与旅游摄影各有侧重,但在婺源核心旅游资源上,却表现出很高的相似度;从照片时间上看,两组照片存在很强的一致性;从照片的表现手法上看,官方试图通过一系列精致唯美的照片建构一个充满诗情画意的婺源形象,而旅游者的摄影照片存在较大的内部差异性,且带有较重的主观性色彩。

With the popularity of travel photography and the wide application of Web2.0.,travel photography,as an image pro-duction activities of destination,must have an inevitable connection with the image of tourist destination.Based on this back-ground,this paper collected the pictures from the Wuyuan official propaganda and tourist photography through the network,and compared these two groups of photos with the method of content analysis.We found,from the content point of view,official propaganda and tourist photography are different,but on the core of tourism resources,they display high similarity.From the shoot time of the photos,these two groups of photos are strongly consistent.From the expression of the photos,the official tried to construct a poetic image of Wuyuan through a series of delicate and beautiful photos,and there exists a big internal differences between the tourists’photos,and with strong subj ective color.