基于全产业价值链的文化创意旅游发展研究

Research on the Development of Cultural Creative Tourism Based on the whole Industrial Value Chain

文化创意与旅游的日益融合衍生出文化创意旅游,虽然目前尚未有文化创意旅游公认的概念,但其特征比较突出,即跨界融合的"组合秀"、富于娱乐精神的"本我秀"、引领人类生活方式的"梦想秀",而且其当前的发展趋势已经超出了产业范畴并以其强大的渗透力和融合功能促使城市在主题化、个性化、品牌化等诸多方面形成可持续发展的活力。同时,文化创意与文化体验的互动使创意成为产业链的价值符号,串联起一个创意集成、价值集成、产业集成的"全景式"产业链,其价值链以创意为核心形成异于传统旅游的"树"型微笑曲线图。另外,审视当今国内外文化创意旅游发展的经典模式,大致可以分为线性组合创意模式、非线性组合创意模式和集成性创意模式3种类型。

Cultural geative tourism deries from the derivative cultural creative tourism the increasing integration of the cultural creative and tourism.Although the cultural creative tourism has not been the accepted concept,its characteristic is relatively out-standing,namely cross-border integration＂combination show＂,full of entertainment spirit＂ID show＂,the human way of life＂dream show＂.Its current development trends go beyond the industry category and its powerful infiltration and fusion promote the formation of activity sustainable development in city theme,character,brand,etc.At the same time,the interaction of cultural creation and cultural experience promotes creativity as a symbol of value chain,and connect a＂panoramic＂industry chain with the characteristics of creative integration,value integration,industrial integration.This value chain forms＂tree＂smiling curve different from the traditional tourism based on creativity as the core.In addition,the current domestic and foreign practice classic mode of the cultural creative tourism can be divided into three creative types：linear combination model ,nonlinear combination mode and the integration mode.