河南省发展自驾车旅游的战略思考

Strategic Thinking of the Development of Self-driving Tourism in Henan

基础设施的完善、收入的提高、私家车的普及、旅游业的升级发展以及个性化旅游需求的扩大,推动我国自驾车旅游出现井喷式发展。河南发展自驾车旅游既有内部优势,也有自身的不足,应抓住机遇,迎接挑战,科学规划,改善基础设施,强化出行保障,提升信息服务,注重市场营销,发挥相关企业、协会的主体作用。

Self-driving tourism in China has been developing rapidly because of the expansion of infrastruc -ture, income increasing , the popularity of private cars , and upgrading of tourism development and personalized travel demand .The development of self-driving tourism in Henan has its internal advantages , also its own shortcom-ings.We should seize the opportunity , meet the challenge, plan scientifically, improve infrastructure, strengthen the travel security , enhance information service , focus on marketing , and let the enterprises and associations play the main role .