被框架的网络事件:用对立制造认同——以2014年网络热点事件为例

The Framework of Network Events: Gaining Identity by Highlighting Antagonism: Analysis Based on Hot Network Events in 2014

改革开放以来,中国社会矛盾与阶层对立随着经济增长日益显现,官民对立、强弱对立、善恶对立等对立事件成为人们关注的焦点。网络事件能迅速扩散与事件本身被框架为"对立事件"有直接关系。少部分能脱颖而出的网络事件正是采用了二元对立框架事件的策略,以契合网民的现实社会情绪,刺激事件迅速扩散形成网络舆情。

Since reform and opening up, China’ s social contradictions and class antagonism have increased obviously with economic growth.Confrontation between government and people, opposition between the strong and the weak, and contradiction between good and evil become the focus of attention.The rapid ex-pansion of network events is a direct result of it being categorized within the framework of“opposition”.The few cases of eyecatching network events have distinguished themselves by adopting the dualistic framework strategy to fit netizen’ s real-life social mood, stimulating the rapid expansion of the event and munipulation of public opinion.