论民生视角下体育新闻报道与体育媒体责任的关系

Research on the Relationship between Sports News Report and Sports Media Responsibility from the Perspective of People's Livelihood

为了探讨实现体育传媒对民生的有效助力,从体育传播机构的现实及其所要考量的主体责任,业务报道定位的与时俱进、报道选题的策划与长效跟进,以及全媒体发展时代的体育媒介素养对民生的影响和作用等方面进行论述。有代表性地选取了平面媒体、通讯社等不同媒介形式,通过对它们在体育发展过程中的行为路径的分析和比较,初步研究体育媒介与民生之间的关系,以及体育媒介在服务民生发展中的作用和未来发展属性与定位。

In order to analyze the effective power of sports media on the people＇s livelihood, this paper studies on the main responsibility that the reality of sports media agency should consider, timely business report orientation,report subject planning and long-term follow-up, and the impact and e{fect of sports media literacy media on the people~ s livelihood in the all-media era. The print media, news agencies and other media forms are representatively selected so as to study the relationship between sports media and people＇s livelihood as well as the function and future development attribute and position of sports media servicing people＇s livelihood by analyzing and comparing their behavior paths in the process of sports development.