摘要
"明星"是春晚中除节目内容以外,吸引大众观看的最重要元素,它折射着电视工业生产语境下大众文化的时尚审美趣味。通过符号学方法所作的对春晚明星谱系的构建和对明星生产机制(塑造、复制与再造)的探索,彰显出其复杂多义的基本特性和多重表述的阐释空间。
The ＂star＂ is the most important element to attract the public attention in addition to the program content, which reflects the fashion aesthetic taste of mass culture in the context of TV industrial production. This paper explores the star list construction of CCTV Spring Festival Gala and the star production mechanism （shaping, duplicating and reshaping）, highlighting their complicated basic characteristics and multiple interpretation space.
出处
《吉林艺术学院学报》
2014年第4期65-69,共5页
Journal of Jilin University of Arts
关键词
央视春晚
明星谱系
明星生产机制
CCTV Spring Festival Gala
star list
star production mechanism
