《国际市场营销》双语课程教学模式探讨——以广西民族师范学院为例

The Bilingual Teaching Model in “International Marketing”——A case study of Guangxi Normal University for Nationalities

《国际市场营销》是国际经济与贸易的专业选修课。在本课程的教学过程中,研究者根据浸入型双语教学法的特征,研究学生双语学习的现状和倾向,结合《国际市场营销》的课程内容和特点,提出了浸入型双语教学法、以学生为中心、考核方式灵活多样等教学建议。

International Marketing is a course elective unit to the International Economy and Trade course student in Guangxi Normal University for Nationalities, and it is a bilingual teaching unit. The author analyzed the teaching methods and related features, and took teaching feedbacks from students for constructing a creative dual language immersion bilingual teaching method, which is able to define a student-centered and more flexible teaching method.