微信平台运营现状及对策研究

Operating Status and Countermeasures of the Platform We Chat

研究了微信公众平台在多个领域的运营现状,分析、概括了微信平台的发展情况,经过总结后发现如今微信平台存在的一些问题,并针对这些问题提出了合理、有效的建议,旨在为国内众多中小企业、个体企业等的推广营销提供有价值的信息,进而推动企业在微信公众平台长久、有效的发展。

The research on the operating status of WeChat public platform in a number of areas, analysis, stmmaarized the development situation of WeChat platform, after summing up and found some problems existing now WeChat platform, and put forward reasonable, effective suggestions to solve these problems, in order to provide valuable information for the many small and medium enterprises individual enterprises, marketing, and promote the development of enterprises in the WeChat public platform for a long time, effective.