摘要
为适应新时期新要求,营销稽查在电力企业营销管理中的作用日益突出,与企业效益密切相关,应予以高度关注。首先阐述了营销稽查的内容及其必要性,然后通过实际案例,分析了其中存在的问题,并提出了相应的措施。
In order to meet the new requirements of the new era, the role of marketing in the power of enterprise marketing management audit of the increasingly prominent, is closely related to business efficiency, should be highly concerned. First elaborated the content and the need for marketing inspection, and then through actual cases, analyzed the problems and proposed appropriate measures.
出处
《科技与创新》
2015年第10期65-65,69,共2页
Science and Technology & Innovation
关键词
电力营销管理
营销稽查
信息化管理系统
管理制度
power marketing management
marketing audit
information management system
management system
