微博传播规律视野下的反腐倡廉策略探析

Implementation of Anti-corruption Strategies in the Context of Microblog Dissemination

随着网络新兴媒体的广泛运用,传统的反腐倡廉的实现手段和路径也发生了巨大的变化。近年来微博以其高效的传播效率在反腐倡廉中起到越来越重要的作用,微博业已成为当前反腐倡廉的主力军,在最近几年的时间里很多的贪污腐败现象都未能逃过微博的火眼金睛。微博在被大量转发的同时往往带着海量的评论等信息,因此,微博有着裂变式信息传播的特点,其在反腐倡廉中作用十分显著。但目前我国微博反腐还存在着传播不规范、参与度不高、监管机制不完善等问题,应通过完善法律法规、更新技术支撑等路径予以解决。

With the extensive use of emerging media,great changes have taken place in traditional anti-corruption measures. In recent years,the microblog is playing an increasingly important role in fighting corruption due to its high transmission efficiency and has become the mainstay of the current anti-corruption actions. Corruptions are unable to escape the supervision of microblogs. When it is forwarded,the microblog often takes with it vast amounts of information in the form of comments, which is characteristic of fission of information. Therefore,the microblog plays significant role in anti-corruption. But there still exist problems in anti-corruption through microblogs at present,which include disorderly dissemination,low participation and imperfect supervision mechanism. The above mentioned problems in microblog anti-corruption should be solved by perfecting the laws and regulations and with technical support,etc.