我国第三方物流服务一对一营销策略研究

Study on One-to-one Marketing Strategy of TPL Service in China

结合一对一营销理念,分析了我国第三方物流服务的一对一营销模式和策略,提出了第三方物流服务企业应该以客户为核心,与客户建立双向沟通关系,针对客户组建一对一营销团队,并科学合理地配置企业物流资源,从而实现企业与客户的双赢。最后以德邦物流企业为例进行了实证研究。

In this paper, in combination with the one-to-one marketing philosophy, we analyzed the one-to-one marketing mode and strat- egy of TPL service in China and proposed that TPL enterprises should be customer-oriented, build a two-way communication relationship with customers, organize a one-to-one marketing team and deploy logistics resources scientifically and rationally. Then we took Deppon Logistics Co., Ltd. as the example.