基于客户满意度的第三方物流企业营销效果评价体系研究

Study on Marketing Effectiveness Evaluation System of TPL Enterprises Based on Customer Satisfaction

首先阐述了第三方物流企业市场营销的问题和不足,然后提出4P+4C第三方物流组合营销策略模型,强调以客户为导向的营销模式,进而构建基于客户满意度的第三方物流营销效果评价体系。

In this paper, we first described the problems and shortcomings of TPL enterprises marketing. Then we proposed 4P ＋ 4C, a com- bined TPL marketing strategy model which emphasized on the customers. Finally we established the marketing effectiveness evaluation system of TPL enterprises based on the customer satisfaction.