新形势下高校体育文化建设再思考

Rethinking on Construction of College Sports Culture under the New Situation

高校体育文化不仅是高校校园文化的重要组成部分,而且是校园文化传播的重要形式和载体。在文化多元化、高等教育大众化的新形势下,高校体育文化建设意义重大,既能帮助大学师生形成正确的体育价值观和健康生活方式,又有利于和谐校园的建设。文章针对当前高校体育文化建设中存在的认识误区、体育制度文化执行不力及体育文化传播滞后等问题进行研究,提出构建"以人为本"的高校体育文化建设理念,建议成立高校体育文化建设领导小组、完善体育制度文化、加强监管力度、促进新旧媒体融合、提高体育文化传播速度和实效等对策,以期为高校体育文化建设提供理论参考。

College sports culture is not only an important part of campus cuhure, but also an important form and car- der for campus cultural transmission. In the complex situation of political multi - polarization, cultural diversity and popularization of higher education, college sports culture construction can help college teachers and students to form correct values of sport and healthy lifestyles, in favor of the construction of harmonious campus. At present, there are misunderstanding about the sports culture construction, systems on sports culture are not be executed well, and the sports culture transmission lags behind. According to the author, people -oriented cultural construction concept should be established, correspondingly, it is imperative to bear a leading group, to improve sports culture systems, to strengthen supervision, to strengthen integration of the old and new media, to speed the transmission, and so on.