我国餐饮业顾客忠诚影响因素及对策

Influential Factors for Customer Loyalty for Catering Businesses in China and Corresponding Measures

当今我国餐饮市场竞争已十分激烈,餐饮企业如何应对挑战走出寒冬,培养忠诚的顾客群体显得至关重要。文章对餐饮行业顾客忠诚的影响因素——感知价值和顾客满意进行分析,从而提出改善和提高餐饮行业顾客忠诚的对策。

In the fierce competition of the catering industry in China , it is critical for a catering enterprise to cultivate a loyal customer population .This paper analyzes the two factors ,perspective value and customer satis-faction,that have an impact on customer loyalty before suggesting strategies to tackle this issue .