网络媒体时代民主政治的“陷阱”——民主技术掩盖下政治逻辑的异化

The Pitfalls of Democratic Politics in the Era of Network Media——Alienation of Political Logic under the Pretext of Democratic Technology

民主政治过程与政治平等两者之间在网络媒体时代存在着冲突的可能,即民主政治过程可能损害政治平等。造成冲突的原因是网络媒体作为一种民主技术同时包含了政治与市场两种逻辑,并有可能出现市场逻辑对政治逻辑的侵蚀与替代,从而损害政治平等。通过对网络媒体对公众舆论的影响力与网络推手制造"红十字会强行募捐事件"两个方面进行数据与案例的实证分析可以看出,网民被由利益集团操纵的网络媒体所误导具有现实的可能性。在对政治逻辑与市场逻辑、民主技术与民主价值、民主价值与政治过程三个方面对民主政治陷阱存在的原因进行理论分析,可以从制度建设的角度为中国的互联网治理提供有价值的政策建议。

Conflicts may arise between democratic politics and political equality in the era of network media. The causes of the conflicts lie in the fact that network media as a type of democratic technology contains two log- ics simultaneously： politics and market. The market logic is likely to erode and substitute the political logic, thus damaging political equality. Based on the empirical analysis of the data collected from the two cases： network media influence on public opinion and the rumor involving Red Crosses spread by web hypers, the paper ex- pounds the possibilities that netizens be misled by network media which is manipulated by certain interest groups. Finally, strategies are proposed to ward off pitfalls of democratic politics in aspects of the relationships between political logic and market logic, between democratic technology and democratic values, between democratic value and political process.