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关于生活方式对消费者行为影响的理论文献综述

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摘要 当今社会,如何使你的产品品牌能够打动众多消费者已经成为大家热议的话题之一。从营销视角来看,了解消费者的生活方式从而进行市场细分无疑是个十分有效的方式。本篇文献综述正是就近十年来国内有关生活方式与消费者行为的文献进行分类并归纳总结有关结论。
作者 杨宇琳
出处 《商场现代化》 2015年第11期11-11,共1页
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