1Micheal R. Solomon. Consumer Behavior (4^th ed). [ M ].Prentice Hall, New Jersey, 1999.
2Naresh K. Malhotra. Marketing Research, an Applied Orientation [M]. Pearson Education, Inc, New Jersey, 2004.
3Patrick Vynche. lifestyle segmentation [ J ]. European Journal of Communication, 2002, (4) :445 - 463.
4Plummer, Joseph T. The concept and Application of Life Style segmentation [J]. Journal of Marketing, 1974,(1) :33 - 37.
5Ravi Parameswaran, Barnett A Greenberg, Danny N Gellenger and Dan H Robertson. Measuring reliability: A comparison of alternative techniques [ J ]. Journal of Marketing Research,1979,(1) :18- 25.
6Sarah Todd and Rob Lawson and Fiona Fads. A Lifestyle analysis of New Zealand Consumers [J] . Asia Pacific Journal of Marketing and Logistics, 1998, (3) : 30 - 47.
7Alvin C Burns and Mary Carolyn Harrison. A Test of Reliability of Psychographics [J]. Journal of Marketing Research, 1979,(1):32-38.
8Yoram Wind. Issues and Advances in Segmentation Research[J] . Journal of Marketing Research, 1978, (3) :317 - 337.
9Belk, Russel W.. Possessions and the Extended Self [ J ].Journal of Consumer Research, 1988, (2) :139- 168.
10Belk, Russell W, Melanie Wallendorf and John F. Sherry Jr..The Sacred and the Profane in Consumer Behavior: Theodicy or the Odyssey [J]. Journal of Consumer Research, 1989, ( 1 ) : 1- 38.